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Master Data Management (MDM) is a comprehensive method of enabling an enterprise to link all of its critical data to one file, called a master file, that provides a common point of reference. When properly done, MDM streamlines data sharing among personnel and departments. In addition, it can facilitate computing in multiple system architectures, platforms and applications.

At its core MDM can be viewed as a "discipline for specialised quality improvement" defined by the policies and procedures put in place by a data governance organisation. The ultimate goal being to provide the end user community with a "trusted single version of the truth" from which to base decisions.



One of the biggest issues facing financial services today is ensuring data is accurate, consistent, effective and of a high quality. From transactional data, to enterprise content - the volume, sources and types are driving the need to improve information accuracy. Smarter decisions require accurate information and giving you the tools to successfully manage the volume and variety of data across your financial service is Certus’ Data Quality Framework (DQF).

DQF makes crystal clear the value of information and cost of remediation. This helps your users understand what data quality means and why they should care. Because your remediation decisions are based on a credible and reasoned business case, you can be certain that you will be investing your resources on only the highest impact and most valuable business data.



From smart mobile devices to changing demographics, new ways to deliver value to members are emerging.

Acuity from Certus unlocks the potential of your information sources giving you access to insights that you can use to grow member business and deliver value. As a cloud ready, out-of-the-box business intelligence suite, businesses can extract data and augment it with other data sources from within or outside the organisation. It provides a full BI toolset for reporting and analysis, as well as an advanced finance modeling capability.

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